DEMA Day 1

Greetings from Las Vegas! Home to casinos, Wayne Newton and the Diving Equipment and Marketing Association’s annual trade show. The DEMA show is our annual event that brings together all the training associations, manufacturers and exotic dive locations in one location. For the last few years, DEMA has moved back and forth between Las Vegas and Orlando. This year we are back in Vegas. So what did we see today?

After a nice 5 hour drive, we got into the show and started checking out the latest and greatest. Our favorite item we saw today was a new camera and housing from Ikelite. The camera is the JVC PICSIO. This is JVC’s version of the flip video. It shoots HD video and 5 mp stills. It has a touch screen and is waterproof down to 10 feet and the housing can go down to 100 feet.

We also sat in on three seminars. We hit two from PADI, Marketing Ideas for New Divers and New Products. We also sat in on a DEMA sponsored seminar, PR for you Dive Business. Now we can get some media attention when we head out for ice diving.

Check back tomorrow when we meet with Aeris and Mares!